Sustainable development and growth has been a core value of Flor de Caña throughout its 125-year family history, with a holistic focus:
"In the spirits industry, the trend toward environmental sustainability and social responsibility is just beginning. Flor de Caña is one of the early trailblazers in this space, and is one of just a few spirits companies to adopt Fair Trade practices in their supply chain. We’re excited by this partnership and the ripple effect that it’s poised to create." Paul Rice, President & CEO of Fair Trade USA.
As such, Fair Trade certification is a natural step in Flor de Caña’s historic commitment to sustainable sourcing and production practices. With this certification, Flor de Caña continues raising the bar for the global spirits industry around environmental sustainability and social responsibility, and creates a mechanism for investing in the workers producing the raw ingredients for the rum.
The Fair Trade USA certification program ensures that the raw ingredients in Flor de Caña are produced under rigorous social and environmental standards - covering areas like safe working conditions, protection of fundamental human rights and environmental best practices.
It's also a way to help drive additional resources to the people who made the product. With every Fair Trade purchase, farmers and workers earn an additional premium to invest in projects of their choosing. It could be a health clinic, a school, scholarship funds, environmental projects, or anything the community identifies as a pressing need. This is the Fair Trade difference –our everyday choices, empowering others to improve their lives on their own terms.
The raw material used by Flor de Caña for its rums.