Flor de Caña, the premium rum brand from Nicaragua, has been selected, for second consecutive year, to be a part of the 2017 Mexico Superbrands, the prestigious listing of the most outstanding brands in that country. This recognition highlights Flor de Caña’s success in the Mexican market in terms of positioning and acceptance.
The Superbrands seal is granted to brands selected by the Mexican Council of Brands, which is composed of respected experts in advertising, communication, public realtions and marketing. This council reviews approximately 1,500 entries and qualifies based on three criteria: brand awareness, market positioning and consumer loyalty.
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